Autofox, new information agency specialized on automotive field joins the market

The main aim of the agency is to provide a complete information service for the companies and to let simultaneously hear the regular users. There are several information channels for both categories to be used, such as the web (www.autofox.cz, www.autofox.sk), the email or the RSS channel. The reports will be supplemented by photo gallery, videos, charts or graphs.

Investor of the project is a company which has no wish for making its name public in the meantime. “However the timing of entering the market may seem to be inadequate, in the time of the economical crisis we intend to offer a perfect information service for a reasonable price. We are already putting together more services at the moment. Some of the services will be offered in a month roughly speaking, more services are planned to be initiated within the first quarter of the year,” Balla added.

The company clients will be offered a detailed setting of the feed-forward frequency (online, daily, or weekly), the language (Czech, English) and the sphere of interest (according to the keywords). All this will be available for each separate registered email address. “Particular managers of the registered company can set the feed-forwarding in conformity with their demands while the marketing employee receives the complete news coverage on behalf of the monitoring,” Balla mentioned one of the advantages.

The feed-forward frequency and the language setting are available for the regular users as well. They can receive the reports either about all of the car brands or they can choose the brands they are interested in. “Thus the sports car fan can choose the different car brands than the businessman who concerns more likely about the utility vehicles,” Balla said.

Marek Balla (26) joined the Ceska informacni agentura in spring 2005 as the outline editor. Since the beginning of 2006, Mr. Balla began putting his mind to the automotive field. “I wish to make the best of my rich experience and the industry overview in the Autofox agency. I strongly intend to listen to the clients’ needs and to the needs of other users of the agency’s services and the sector on the whole. I won’t oppose any cooperation,” Balla added in conclusion.